Yep, another post from me today. Is the world coming to an end?
Couldn’t let the Super Bowl go by without a short commentary on the dog ads this year…
Some of you may already be aware of the Sketchers ad featuring greyhound racing. There has been internet chatter for months in anticipation, including a Boycott Sketchers campaign by Grey2K. (And yes, I signed the petition to ask Sketchers to consider pulling this ad.) Here is the much-debated ad:
http://www.hulu.com/adzone/watch/325768/adzone-skechers-gorun-mr-quiggly
Check out http://www.grey2kusa.org/boycottskechers/ for the Boycott Sketchers campaign, to see how you can still respond to this ad.
My main issue with this ad is that it makes greyhound racing look like a popular, glamourous event. Look at all those people in the stands! Look at the lush landscaping, the UNMUZZLED greyhounds, the well-kept track. This ad was filmed at Tuscon Greyhound Park, one of the very worst tracks in the country. See this video: http://www.grey2kusa.org/azVideo.html and read this story from Tuscon News KOLD: http://www.tucsonnewsnow.com/Global/story.asp?S=13725459 Does this look like what you see in the Sketchers ad? Not so much.
Why would a company want to associate itself with an industry that has a long and documented history of killing and cruelty? They are counting on the fact that most people don’t care enough to do the research themselves. Most people will take the ad at face-value, assume that greyhound tracks are well-kept places, popular family destinations. There’s no kill truck pulling up to the back door in this ad. But greyhound advocates need to let everyone know what the real story is.
Some people have said that all the ad needed was a little PSA at the end saying “Adopt A Retired Racing Greyhound” or some such thing. While that WOULD have helped start the conversation, I still think that the ad does too much to glorify racing. If this ad is responsible for even one person saying, “Hey, that looks like fun. Those dogs look so cool racing. I think I’ll go to a track and bet on them,” that’s too many for me.
Yes, I personally know trainers who love their dogs and make sure that all their dogs get into adoption. But that’s not the whole story of racing. I also personally have received countless dogs from the track with open lesions, unmended broken bones, unbelievable cases of parasites, including a dog who died within an hour of arrival here because his lungs were so congested that the stress and heat of the hauler ride was more than his little body could handle. And no one noticed. When people think of greyhound racing, I want them to think of those dogs. Not a pretty green topiary-filled park where happy dogs run in a circle while stands full of people cheer. When people think of greyhound racing, I sure as hell don’t want them to find anything to laugh about.
So please let Sketchers know what you think of this ad, and hopefully they will not continue to air it.
For a cute Super Bowl ad featuring a dog, check out the Bud Lite ad: http://www.youtube.com/watch?v=hyFWSys3TJU&feature=share
This dog is really a rescue dog, and note the PSA at the end. This is the way to do it. For every ‘like’ Weego receives on Facebook, Bud Light will donate $1 (up to $250,000) to Tony La Russa’s Animal Rescue Foundation, ARF. https://www.facebook.com/BudLight
